Carl Desmond




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Take the leap.

Jump in with me! Working is a journey best made with good company. I have never understood that more than within the last few years. While preparing this site and updating my resume I reflected a lot on the time spent with so many amazing people! None of the following happened in isolation, it's all a reflection of good times and great teamwork.


“Many a small thing has been made large
 by the right kind of advertising.”

-Mark Twain

Get social:


Listed below is my resume, download it as a PDF or just browse through it by clicking the tabs below:




Principal, Creative Specialist

Nice Guy Design, Corona, California | 1993-Present

From producing and creating traditional materials to rich interactive experiences, I have partnered with small to large companies in developing brand experiences through Nice Guy Design. I have enjoyed long-term relationships with most of my clients and continue to work closely with agencies and in-house teams to identify and solve problems through creative execution.


Principal, Creative Director

Awaken Interactive Inc., Irvine, California | 2008-2012

Formed in 2008, Awaken Interactive accomplished a lot in a short time. From winning an IAC (Internet Advertising Competition) 2010 Award for the Best Health Care Websites to appearing in MM&M in January, 2010 issue “B here, there, everywhere”. As Creative Director, I managed all creative aspects of our agency and worked closely with clients, account teams, writers, programmers, and supporting freelancers. Establishing consistent brands, we implemented strategies that delivered integrated tactics while meeting business objectives.


Senior Art Director / Studio Management

IgniteHealth Inc. (Palio+Ignite), Irvine, California | 2002-2008

Initially hired as a Interactive Art Director, our teams were highly collaborative with teams executing strategies for clients and projects using multiple disciplines. In addition to being promoted as Senior Art Director of the agencies’ interactive division in 2004 I was responsible for assisting six Art Directors as well as managing six Designers, and freelance artists. Working closely with Account Directors, Project Managers, and Traffic Coordinators, I also assisted in estimating projects, setting timetables, deliverables, and managing workflow to all teams.

Proficient in design and layout for both print and web design, I have directed successful integrated marketing campaigns that leverage mobile and social media. Utilizing Adobe’s Creative Suite for most executions, I also have hands-on experience with video production, mobile development, 3D illustration, Flash, HTML, and CSS.


Professional skills:


• Design

• Creative Direction

• Branding

• Strategy

• Copywriting

• Project Management


Technical skills:


• Print Production


• Photoshop

• InDesign

• Illustrator

• Lite Programming


Personal skills:


• Juggling (3 objects only)

• Unicycle (Not while juggling)

• Reddit (It's a skill! right?)

Best Health Care Website

2010 Best Health Care Website


2010 Best Health Care Website for

2009 Best Interactive Campaign

Manny Awards


2009 - Manny for Best Interactive Campaign for

Webby Award


2006 Webby Award Winner

Webby Award Honoree

Webby Awards


2005 Webby Award Honoree for

Gold Award

World Wide Web Health Awards


2004 World Wide Web Health Awards

Gold Award for



November 2006


Working in the area of healthcare advertising for over 15 years I have developed materials with various agencies and design departments. Whether I am collaborating or going it alone, I have always found the challenges rewarding and unique. Below you will find just a few featured projects that I have worked on over the years. If you are interested in seeing more of my work or are looking for something relating to other industries, please contact me using the form below.


Click the samples below:

Contact me!

Carl Desmond


I am available for contract or project work, please feel free to send me a quick note if you're interested in hiring me and I will respond as soon as possible.

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